As a site is used to share information and facts with the online world or to find more clients in the event that you offer products and/or services, it is essential to know how it is performing. What you need for that is a detailed report of the visits to the website - how many new people have opened it, how many have come back, what pages they've visited and so forth. It will also be extremely helpful if you know how people found your site, particularly if you are running an advertising campaign, as you will be able to find out if people have opened your site directly or if they were referred by an Internet search engine or a portal in which you advertise. This sort of information will allow you to enhance the performance of the Internet site and, if required, modify your advertising practices if different parts of the website should be getting more traffic. Having detailed statistics will provide you with a better understanding of how your website is doing and a better control over your presence online.